A self-storage valet service based in Oxfordshire.
The Branding
Optyselfstorage is an offshoot of Optimum Removals, the branding was created to match Optimum Removals but different enough that the two can be identified separately.
The logo approach was to keep it as basic as possible, for that reason keeping the logo to just text was used over having an Icon.
The simple logo made for easier and cheaper printing onto the side of the vehicles and onto staff uniform.